How to export your beers (or wines) from the UK to Europe and beyond.

One excellent way to increase your sales if you are in the small to medium beer or wine business is through exporting your product to other countries. Basically, you need to get your product to where it’s rarer. That way you can charge more money for it and there may potentially be a higher demand for it. Here are a few easy steps you can take to export your product to the world.

Step 1: Create a Website

If you already have a website for your business, you’re obviously already set. But otherwise you will need to create one. There are a number of ways to create websites online, and a number of ways to host it. These range from free to expensive and this mostly turns on what kind of extra features you need and what sort of bandwidth that you expect to get.

The main reason why this is so important is due to the fact that 70% of importers get new products by looking for them on the Internet. This means that the vast majority of your potential buyers are going to be denizens of the Internet. As a result, you need to focus on appealing to them the most.

Step 2- Choose Language Carefully

 

When you’re focusing on the export business, the language you use for your site and for other matters such as your catalogue is going to be important. Obviously it’s a good idea to start your catalogue off in English, since it’s the most spoken language on the Internet.

However, it’s also important to add translations for your catalogue into as many other languages as you can, especially any areas that you think would enjoy your product. So this should include many major world languages such as Mandarin Chinese, German, French, Spanish, Portuguese, Italian and others.
Essentially, as long as there are millions of people who speak the language, and the speakers might be interested in your beer or win as an import, then getting your catalogue translated into that language could be useful.

Making beer at The Alchemist

Exporting your artisan beers it is easier with the internet – source

 

Step 3: Take Pictures

 

Reading about beer or wine on the Internet can be useful of course, but a picture is often way more striking. You need to take pictures of all of your different products so that you can list these pictures under each of their descriptions on the catalogue on your website.

It’s important that these pictures are high quality as well. This is because people are likely going to judge your products and your company based on the quality of your pictures. The truth is that even though people really should be making choices on import beer and wine products based on the merit of the individual product and the description you give, it’s likely that they will instead make their decisions based on the pictures shown underneath the product.

This is why it’s so important to make sure that you use a high quality digital camera and take your time with each picture to get a really good one. Fortunately, digital cameras tend to be everywhere these days, so it shouldn’t be especially difficult to find yours or to loan one from a friend in order to get the pictures you need uploaded.

List your products on Sfoodle.com

The next best thing is to list your beers, wines or other alcoholic products on sfoodle. Our website is highly visible on the main search engines, so you will get found by potential importers who are already looking for your products.  Remember that Italy, France, Spain and Germany are easily to reach markets and many consumers are already demanding for artisan made beers. Sfoodle will help your company in every aspect of exporting your products to you can focus on making the best beer.

 

 

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